From media to a reviewed post
How a post moves from your camera roll to your feed.
Three stages, one continuous WhatsApp conversation — media in, an owner-approved caption, and a published post.
1Media in
A photo or video becomes a draft.
The owner shares an image or video through WhatsApp. Ignite drafts a caption from it — ready for review, not yet public.
IMG_2481.jpg
Received via WhatsApp
Caption draft
Today’s lunch special — simple, seasonal, and ready when you are.
2Owner review
Nothing publishes without approval.
The caption stays editable. The owner reviews it, edits it if needed, and approves the version they want to go out.
Caption draft
Today’s lunch special — simple, seasonal, and ready when you are.
Edit captionPublish post
Draft›Approved
3Publishing
The approved post reaches Instagram.
Once approved, the post is prepared and published to the connected channel — image and Reel publishing are both implemented today.
Published to Instagram